The partnership will span multiple gaming events, interviews and online series highlighting gaming industry insights.
San Francisco, CA, March 17, 2023 – VentureBeat and GamesBeat, a leading technology media platform, announce a comprehensive 2023 partnership with Xsolla, a global video game trading company. The partnership will be led by VentureBeat’s branded content studio, VentureBeat Lab (VB Lab), and will span multiple gaming events, live-streamed interviews, video series and highlighting the latest trends and insights, all with data to help the industry in general.
The 2023 partnership begins at March’s Game Developers Conference (GDC), with GamesBeat Senior Writer Dean Takahashi interviewing Xsolla President Chris Hewish live from the GDC floor to discuss his perspectives as we enter another unique phase of our maturing industry. The interview will stream live on GamesBeat.com on March 23 at 10am PT. Next at 11am PT, GamesBeat writer Jordan Fragen will interview Jen Premisler, Senior Vice President of Fintech & Segment Solutions at Mastercard, and Berkley Egenes, Director of Marketing at Xsolla about creating more rewarding ways for gamers pay in games.
Throughout 2023, VentureBeat will live stream three more current interviews with Xsolla as part of the “GamesBeat Live Updates” presented by VB Lab. Xsolla will also be a strategic partner at GamesBeat’s flagship event, GamesBeat Summit, “The Next Level”, in person May 22-23 live in LA, featuring a private roundtable and a main stage presentation on the newest insights from games. The Summit will also explore how the industry is moving to a new level where agility and adaptability are crucial to success, with other topics including business models, monetization strategies and predictions for our growing future.
“Partnering with VB Lab at VentureBeat and GamesBeat is an important partnership to help us share our history and vision for the future of the video game industry,” said Berkley Egenes, Chief Marketing Officer at Xsolla. “By partnering with one of the most innovative media platforms, we can shape the story about the importance of making games available to everyone around the world. We are excited to collaborate and share the vision of the future of what is possible in the video games and fintech industry.”
Throughout the year, VentureBeat will feature Xsolla in various VB Spotlights (custom webinars) on topics important to developers and monetizing their games. The goal is to provide insights and best practices for growth.
“The VB Lab represents our innovative process of how we work with our strategic partners VentureBeat and GamesBeat and we are proud to announce our growing partnership with disruptive gaming e-commerce leader Xsolla,” said Gina Joseph, Executive Vice President of VentureBeat.
We both share passions in creating thoughtful and authentic content for our engaged readers and event attendees, and together we will deliver valuable insights that the gaming industry craves. You will be able to access this content on our multimedia platforms, including live discussions, events and video-on-demand content. This allows the gaming community to consume our unique content and gain exclusive insights in real-time and in their own time. We are excited to launch these new initiatives and pave the way for creative strategic partnerships in the publishing and games industry.”
About VentureBeat
Founded in 2008, VentureBeat is the leading technology journalistic source for artificial intelligence, gaming, and technology news and events that provide deep context to help business leaders make smart decisions. We explain the latest technology and gaming trends with an eye to what is transforming people’s lives. VentureBeat game writers are ranked in the top five according to Techmeme and are the top names in the industry when it comes to reliable coverage of the gaming industry. The site receives 49 million annual users, 6 million monthly unique views and 12 million monthly pageviews. VentureBeat and GamesBeat events embrace 39 percent of which are C-suite business decision makers and 80 percent are business decision makers focused on transformative technology. The company has a social following of 1.6 million on Twitter, Facebook and LinkedIn.
VB Lab presents how VentureBeat and GamesBeat work with their partners. Its focus on strategic thought leadership consulting, demand generation and branded content studio services deliver exceptional business results for our strategic partners using proven processes where we listen, envision and create innovative opportunities and customized go-to-market solutions.
About Xsolla
Xsolla is a global video game trading company with a robust and powerful suite of tools and services designed specifically for the video game industry. Since its founding in 2005, Xsolla has helped thousands of game developers and publishers of all sizes finance, market, release and monetize their games globally and across multiple platforms. As an innovative leader in gaming commerce, Xsolla’s mission is to solve the inherent complexities of global distribution, marketing and monetization to help our partners reach more geographies, generate more revenue and build relationships with players around the world. Headquartered and incorporated in Los Angeles, California, with offices in Berlin, Seoul, Beijing, Kuala Lumpur and cities around the world, Xsolla supports major game titles such as Valve, Twitch, Roblox, Ubisoft, Epic Games, Take- Two, KRAFTON, Nexters, NetEase, Playstudios, Playrix, miHoYo and more.
Media contacts:
Skyler MatthewsZebra Partners
1-425-533-3811 | skyler@zebrapartners.net
Derrick Stembridge, Global Director of Public Affairs, Xsolla
+1 (919) 480-0002 | d.stembridge@xsolla.com
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