Top 13 fashion influencers in 2023

The fashion industry is continually changing, especially when it comes to how fashion brands market their products. Influencer marketing has become an increasingly popular trend in industries like beauty and fashion, and having a great influencer campaign can make a significant difference for brands. We’ll take a look at some of the top fashion influencers to follow and partner with if you’re looking to grow your influencer marketing efforts.

What is a fashion influencer?

A fashion influencer is someone who has amassed a huge following on their fashion blog on platforms like Instagram and Facebook. Fashion influencers post about the latest fashion trends, share their personal style and provide fashion tips and advice.

The fashion industry in 2023

The fashion industry has shown consistent growth year over year, especially as fashion blogs become more popular. There is now more market awareness and interest in fashion trends, especially luxury fashion. The fashion industry in 2023 is currently predicted to show industry-wide growth.

Why your brand should consider partnering with a fashion influencer

If you are launching your own clothing line or fashion brand, partnering with a style influencer can be immensely beneficial for your brand. You should also know how influencers make money and how much influencers earn per post. Here are some reasons to consider working with fashion influencers:

  1. Aware: If you want to raise awareness of your fashion brand, collaborating with a fashion influencer should be an important part of your social media marketing strategy. Collaborations with influencers are crucial to introducing your brand to new audiences.
  2. Increase coverage: Partnering with a fashion influencer ensures that you get coverage around your brand and, as a result, have your own collection featured on popular fashion blogs, which is great for your overall PR strategy.
  3. Crucial for social media marketing: For top fashion brands, increasing their presence on social media platforms is an integral part of their overall marketing strategy. Clothing lines with a social media presence are much more likely to see better sales, especially if they partner with an influencer who is a good fit for the brand.

Top fashion influencers in 2023

1. Chrissy Rutherford – 168k followers

Chrissy Rutherford is one of Instagram’s top fashion influencers and has worked with many well-known fashion brands in the luxury space through partnerships and other influencer marketing campaigns.

Chrissy Rutherford has garnered her following due to her unique street style and fashion sense, and she has been in the social media world for over a decade now.

2. Cole Sprouse – 35 million followers

Cole Sprouse is an actor, photographer and one of the top Instagram menswear influencers currently on Instagram with a devoted following.

While perhaps best known for his acting, Cole Sprouse is becoming an emerging style icon when it comes to menswear and has a unique sense of style that followers really resonate with.

3. Pernille Teisbaek – 1.4 million followers

Pernille Teisbaek is a fashion influencer based in Copenhagen, Denmark. Pernille is a stylist, brand consultant and fashion influencer with a large following on social media platforms due to her distinctive look and style.

Known for her minimalist, chic style and lifestyle content, Pernille Teisbaek has amassed a sizable following on social media.

4. Irene Kim – 2.7 million followers

Irene Kim is a Korean-American fashion influencer and one of the top fashion influencers on Instagram. Irene Kim is a fashion blogger who has collaborated with many top brands and has her own fashion lines. Known for her street style and creative looks, she has built a strong clothing and personal brand.

5. Danielle Bernstein – 3.1 million followers

Danielle Bernstein is one of the top style influencers on social media, with her own brand as well as a popular fashion blog. Danielle Bernstein is a graduate of the Fashion Institute of Technology and has her own lifestyle blog. She is one of the top Instagram fashion influencers currently in the fashion world.

6. Mariano Di Vaio – 6.7 million followers

Mariano Di Vaio is an Italian fashion designer and blogger with a resume in creative director positions at fashion brands such as Hugo Boss and Dolce & Gabbana.

Mariano Di Vaio is one of the top Instagram fashion influencers for men and has built successful brands for himself as well as highlighting men’s style in the fashion space.

7. Camila Coelho – 9.8 million followers

If you’re looking for top fashion influencers, Camila Coelho is one to consider. Camila Coelho is a designer and influencer known for her unique style.

Camila Coelho has worked with many of the top brands in the fashion world, and her partnerships include collaborations with brands such as Christian Dior and Tory Burch, and her lifestyle content consistently attracts a lot of views and attention.

8. Essie Golden – 182k followers

Essie Golden is one of the most popular fashion bloggers on Instagram and has built her brand by promoting positive body image and has become a plus size style icon. Known for its eclectic style, bold color choices and unique looks, Essie Golden has become a favorite with beauty and fashion brands looking to win over new audiences.

9. Charlotte Saunders – 570k followers

If you’re looking for top Instagram fashion influencers, Charlotte Saunders fits the bill. Charlotte Saunders is one of the most popular fashion bloggers on social media and has built a following through her chic, minimalist style. Her distinctive personal style and lifestyle content has made her very popular on Instagram. Charlotte Saunders’

Instagram also features lifestyle and other types of content, all documented in its own style for followers to enjoy.

10. Rochelle Johnson – 431k followers

Rochelle Johnson is an American plus size fashion blogger and style consultant. Her platform was created to inspire women and show body positivity, similar to Essie Golden, and her Instagram account has seen consistent growth over time.

Rochelle Johnson partnered with brands like Nordstrom and Walmart to showcase affordable fashion options for plus size women.

11. Noha Nabil – 12.3 million followers

Noha Nabil is a Youtuber and social media influencer from Kuwait. She is ranked as one of the most influential Arab women on social media and has collaborated with major fashion houses like Fendi, Giorgio Armani, Givenchy and more. She has increased her following through her Instagram account and her Youtube channel. Since then, Noha Nabil has launched her lifestyle brand, including cosmetics and beauty products that are gaining in popularity.

12. Chiara Ferragni – 28.4 million followers

Arguably one of the top fashion influencers on social media platforms like Instagram, Chiara Ferragni’s fashion blog is an important part of a new era of fashion blogging. Chiara Ferragni began her career as a blogger and was featured in Teen Vogue as Blog of the Year. Chiara Ferragni also has her own fashion label alongside her blog and has built an immensely popular brand, solidifying herself as one of the top fashion influencers in the space.

13. Xenia – 2.1 million followers

Xenia is a Swiss-Russian fashion influencer and was ranked as one of the most influential women in the world at one point in time. She frequently participates in fashion shows, while establishing herself as one of the main influencers in fashion today. Xenia’s blog highlights her luxury fashion aesthetic, as well as her travels, as part of her overall lifestyle brand.

These top beauty influencers have reach across different platforms, so top TikTok influencers can also be top YouTube influencers as well as being present on Instagram, Snapchat, Twitter, and others.

How to find a fashion influencer

Finding top fashion influencers can be challenging for brands, but here are some ways to look for the best influencer for your brand:

  1. See the fashion blogs: Many of the top fashion influencers currently on social media are consistently covered by fashion blogs, and you can find just the right influencer depending on what style you’re looking for. Additionally, many fashion blogs cover specific types of styles such as street, luxury, minimalist, and more, and feature top influencers as examples.
  2. Look for trendy people: Many fashion influencers also have professional roles in the industry, for example as fashion editors for magazines or other publications. You can find influential people in the industry looking for professionals.
  3. Research Collaborations: Collaborations can provide good insight into the influencer’s fashion style and what their audience is like. Many of the top fashion influencers have run major Instagram campaigns with luxury fashion and beauty brands such as Louis Vuitton, Giorgio Armani Beauty, and leading retail brands that you can use as a springboard to find influencers for your campaigns.

Who is the biggest fashion influencer?

The biggest fashion influencer is Chiara Ferragni as she focuses exclusively on her Instagram blog and clothing brands. However, she has appeared in top fashion publications and has collaborated with some of the biggest names in fashion throughout her career.

What great influencer is also a fashion designer?

Danielle Bernstein is a huge influencer who is also a fashion designer and has her own clothing and lifestyle brands.

Which influencers have worked with the biggest fashion brands?

Chiara Ferragni, Mariano Di Vaio and Camila Coelho are influencers who have worked with some of the biggest fashion brands in the world in terms of partnerships and collaborations.

Which fashion influencer has the most followers on Instagram?

Chiara Ferragni is one of the most popular fashion influencers today and has the most followers on Instagram.

Image: Envato Elements

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