Vacation, the “leisure” beauty brand, likes to be known for one thing: making sun care fun. Since the direct-to-consumer soft launch in April 2021 – first targeting listeners of always-on internet radio station Poolside FM – the line has committed to this philosophy with sunscreen that looks like Reddi Wip, Chardonnay-scented oils, retro-inspired collaborations with … Read more
Say hello to Unfiltered, a new beauty series where you’ll get an exclusive look at the stylish beauty routines of our favorite celebrities and content creators. They’ll reveal their guilty pleasure beauty practices, the lineup of five-minute routine products they can’t live without, the one good-skin tip they’ll be forever grateful for, and much more. … Read more
When Bobbi Brown left her namesake brand (and the parent company she sold it to, The Estée Lauder Companies) in 2016, she had no intention of running another multi-million dollar beauty company. And yet, that’s exactly what she’s doing. Jones Road Beauty, the clean beauty brand she launched direct-to-consumer in October 2020, quickly found a … Read more
When Joohyun Lim returned to Seoul in 2014 after living abroad, veganism had yet to hit its stride in the K-beauty space. South Korean beauty exports were still famous for 10-step skincare routines and single-use masks, rather than products in line with their plant-based lifestyle and growing ‘clean beauty’ movement. Forced to be extra careful … Read more
London-based womenswear brand Boden may be British at heart, but today the United States is its biggest market. The brand, known for its baggy, patterned dresses, began targeting American consumers with catalogs in 2002 after receiving 3,000 orders in the US that year. By 2007, Boden was generating $50 million in US sales and operating … Read more
It started with goo. The cult British beauty brand Haeckels had forgotten a batch of store-grown spirulina for months and fermented into a green paste. Naturally, founder Dom Bridges and managing director Charlie Vickery stuck their fingers in the slime and smeared it on their faces. The results were “amazing,” said Vickery, sipping a vegan … Read more
At 19, Millie Bobby Brown gained international recognition for playing the powerful Eleven on the hit Netflix series. Weird stuff, earning nominations for two Primetime Emmy Awards, and she starred in and produced the Netflix mystery film Enola Holmes as well as its 2022 sequel. In 2018, Brown was featured on the Time 100 list … Read more
Gráinne Mellett is Caroline Hirons’ ideal client. The London tech exec says she’s not a beauty junkie but loves skincare. She was impressed by Hirons’ “no-nonsense” approach to beauty shortly after moving to the UK from Ireland in 2018, where she found the creator on YouTube calling out influencers for recommending products while receiving payments … Read more
“Bold Glamor” doesn’t look all that different from any of the TikTok filters that have, for years, been manipulating our faces and erasing any hint of skin texture. The end result is an amalgam of blurred, poreless skin; sculpted cheeks; contoured nose; defined eyebrows; nude, padded lips and a neutral metallic eyeshadow. However, for some … Read more
I would love to start by talking about your experience as an esthetician and why you decided to create your own brand. I became a licensed esthetician in 2010 – which was over a decade ago. When serving customers, I basically couldn’t find the products I needed because I had so many customers with different … Read more